The statistics speak for themselves: ? According to BI Intelligence, United States mobile ad spend will reach around $42 billion in 2018, up by a five-year compound annual growth rate of 43 percent ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Mobile apps are mainstream, and revenue potential generated from in-app advertising is determined by several variables. As with any digital advertising medium, the revenue potential fluctuates ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

Mobile ad network Jumptap announced targeting for the new Apple tablet computer, iPad, yesterday. Read the release. AdExchanger.com discussed the new iPad and the advertising opportunity enabled by it ...

Mobile advertising comes in two forms: in-app and mobile web. In-app advertising is the bigger of the two, as users in APAC spend most of their screen time in-app rather than browsing mobile web — ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In an effort to accelerate the adoption of advertising and marketing campaigns on mobile devices, ...

Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it. That’s a bold ...

Mobile advertising sounds simple enough. It’s just taking the classic elements of advertising and putting it in on a mobile platform, right? So you open the ad space and begin requesting ads from ad ...