Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

The growing use of smartphones and tablet computers has led to a new market for application software to run on these mobile computing and communication products. Selling text or banner ads imbedded in ...

Mobile apps are mainstream, and revenue potential generated from in-app advertising is determined by several variables. As with any digital advertising medium, the revenue potential fluctuates ...

The statistics speak for themselves: ? According to BI Intelligence, United States mobile ad spend will reach around $42 billion in 2018, up by a five-year compound annual growth rate of 43 percent ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

Retailers moving from ad hoc campaigns to greater things... Big name brands are coming round to the potential of sales and marketing on mobile devices, a new analyst report has found. Major household ...

Mobile advertising comes in two forms: in-app and mobile web. In-app advertising is the bigger of the two, as users in APAC spend most of their screen time in-app rather than browsing mobile web — ...

Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it. That’s a bold ...

The concept of self-programming computers was closer to science fiction than reality just ten years ago. Today, we feel comfortable conversing with smart personal assistant like Siri and keep ...

Apple is closely examining music, video, book and application downloads to create “behavioral profiles” to improve targeting for its new iAd mobile advertising network on iPhones. Profiles include ...