Marketers aren’t getting the most out of their apps according to industry experts speaking at the latest ‘Think with Google Live’ webinar event. It was the opinion of the panel that marketers across ...

Now, the big question is what makes a great app? For quite a long time now, this question has been debated among experts. When you talk about what is crucial to the success of mobile application ...

Yahoo has deepened its focus on mobile development and monetization by acquiring Flurry, one of the most established app analytics firms. The purchase gives Yahoo extensive visibility into the habits ...

Given the rising interest in generative AI tools like text-based ChatGPT and image-based Midjourney, AI-powered apps are growing in numbers and popularity in both app stores. A report by analytics ...

BOSTON--(BUSINESS WIRE)--The global smartphone applications processor (AP) market grew 17 percent to $8.3 billion in Q3 2021, according to Strategy Analytics' Handset Component Technologies (HCT) ...

Yahoo has built a feature that allows application developers to incorporate search into apps and earn a percentage of revenue garnered from clicks on ads. Yahoo Search in Apps, introduced Thursday at ...

There were so many developments last year that excited consumers and challenged app developers to up their game. From experimenting with AR/VR technology to utilizing the power of personalization to ...

Mobile advertising analytics and tracking platform adeven has announced a $4.3 million Series B funding round. It was lead by Capnamic Ventures, Iris Capital and its original investor Target Partners.