Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.

Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.

Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead. In a ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon ...