Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

GameSpot may get a commission from retail offers. Backyard Baseball is coming to mobile, and it won't have ads. That's according to posts from the game's official social media account, which point to ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in ...

Add Yahoo as a preferred source to see more of our stories on Google. The advertising watchdog banned eight adverts that breached UK code (Getty Images) “Degrading” ads objectifying women, showing non ...

Discord is bringing third-party ads to its mobile platform. The gaming-focused voice and chat app announced that a mobile pilot for Video Quests — ads that allow Discord users to earn rewards like ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

For the second week in a row, Activision is coming under fire for their use of generative AI, but this time for a much ...

The British Advertising Standards Authority (ASA) has taken action against Hutch Games Ltd (F1 Clash), Kabam Games Inc (Marvel Contest of Champions) and Nexters Global Ltd’s (Hero Wars: Alliance RPG) ...