Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better understanding ...

“Mobile is opening up new opportunities in ‘boring’ products,” Dónde co-founder and CEO Anthony Nicalo once said. His company, which makes a mobile product and store locator service for brands and ...

Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic. KFC is using ...

The Verizon Smart Locator was revealed today as a tiny piece of hardware that contains its own very simple processor. And that's it. This device has a pre-installed SIM card to connect to mobile data ...

Fueled by growth in traffic from WAP site users, burger-to-shakes restaurant chain Dairy Queen has further extended its mobile reach through the launch of an application for Apple?s iPhone. The ...

Sprint Nextel, the No. 3 U.S. mobile service, plans on Thursday to introduce a wireless service to help parents find their children as it makes a bid to expand its presence in the family market. The ...

Yara has launched a diesel exhaust fluid (DEF) mobile locator application for Android mobile devices. After the recent success of the Air1 DEF Mobile Locator app for iPhone, Yara’s Air1 app for ...