Mobile marketer EZ Texting has filed a lawsuit against T-Mobile USA, after the mobile carrier began blocking its subscribers from exchanging text messages with EZ Texting customers. The lawsuit, filed ...

NEW YORK ? A R/GA executive at the 2013 IAB Mobile Marketplace said that as the mobile Web becomes richer and more advanced, there are lots of opportunities for marketers to leverage a device?s ...

Samsung beats Apple in meeting users’ multitasking needs As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling ...

Clorox exec says precision targeting, collapse of funnel are key trends NEW YORK – A Clorox executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 reported that the company is building ...

Editor’s Note: This article is an excerpt from one of Mobile Marketer’s recent online postings. Mobile Marketer’s daily newsletter provides news on mobile marketing, media and commerce. Sears would ...