Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Numbers show growth in mobile usage and that's something marketers should capitalize on. Here we offer some ways to improve your mobile marketing strategies. According to research from Gartner, mobile ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

The Mobile Marketing is a set of actions and targeted marketing techniques for mobile devices. These devices are characterized in that they are small and portable, and its consumption is performed ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection. The campaign includes SMS coupons, mobile banner ads placed on major carrier ...

T-Mobile’s pending megamerger with former rival Sprint garnered worldwide attention. But another T-Mobile acquisition flew under the radar as the wireless giant scooped up a Seattle mobile marketing ...