Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

Mobile apps are becoming the centerpiece of the QSR experience. For consumers increasingly looking for convenience, apps provide a direct path to the food they want and a mechanism for ultimate ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

While claims that mass advertising is dead are greatly exaggerated, the growth of mobile marketing in restaurants is a story just beginning to be told. Chains as large as Starbucks and restaurant ...

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update, developers can send wallet notifications, ...

It's only a week before more than 40,000 wireless industry executives descend on Las Vegas to place a bet on mobile's growth at the CTIA show. Here's an indepth interview with Jeff Simmons, director ...