Search Engine Land » Guide » Mobile optimization: What it is & how to do it Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please note that your ...

This is why so many brands take an incremental approach to mobile optimization by focusing on just the “brand” channel to the exclusion of the search and social channels that would maximize ROI.

With more marketers turning to mobile campaigns, the success and results of those campaigns become paramount when deciding what worked and if money was well spent. Campaigning for optimization ...