The Fashion on Phones study, completed by the Interactive Advertising Bureau, lends concern to these brands’ levels of mcommerce, which could be threatened due to a lack of mobile optimization.

While fashion recognition has been one of the promises of mobile shopping, there have been some challenges on the backend in making it a reality “In our decision to work with Macy’s ...

While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence ...

Search Engine Land » Guide » Mobile optimization: What it is & how to do it Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please note that your ...

s Mercedes-Benz Fashion Week in New York City, with mobile playing a key role in activating these efforts. Marketers are using a variety of mobile platforms and social campaigns with fashion-inspired ...