In association with Digital Turbine. Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' ...

NEW YORK ? A Medialets executive at the 2013 IAB Mobile Marketplace said that marketers cannot adapt Web metrics to mobile since every device has a set of different technologies. During the ?Where and ...

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today (15 December) announced a direct integration with the global advertising technology leader, The Trade Desk ...

London, UK, Nov. 29, 2023 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2023 Web Seller Trust Indexes, ...

When the iPad Mini came out in November, some of its first praises were sung by medical professionals, who noted that it fits perfectly inside their 8.5” x 7.5” lab coats, making it an ideal mobile ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...

The Interactive Advertising Bureau and Mobile Marketing Association (MMA) on Thursday issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, supported by its expansion into web advertising and connected TV (CTV). A ...