SAN MATEO, Calif. — Four years ago, Omar Hamoui was just another ineffectual entrepreneur trying to spruce up his resume in graduate school. Now, he’s poised to become Google Inc.’s newest weapon as ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

Content Ignite®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch of the Content Ignite® Mobile SDK, a new solution that enables ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in The ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

The whole IT industry has high hopes for mobile advertising, but it’s still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

Mobile advertising may not be getting the intense focus it did a few years back, but any brand that underestimates its importance is doing itself a disservice. Smartphone users worldwide are now ...

Bidding to grab an early share of the rapidly growing mobile advertising market, Microsoft on Tuesday announced a broad initiative to drive both display and search ads on mobile devices. The software ...