Before the rise of digital, visual identities and logos were designed with control in mind: easy to replicate and apply consistently across channels. It made sense to apply, protect and enforce key ...

If you've paid attention to any sort of design over the last 12 months, you'll have noticed something quite profound. Put simply, the logo is evolving. And we wouldn't be surprised if a new contender ...

The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel fans might not know the fascinating origin story behind this timeless design ...

Budding smartphone brand itel has released a new logo for its brand identity. The changes to the itel brand coincide with its eighth year of operation in India and 16 years of existence. It marks a ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

While Google has been implementing uniform logo redesigns for its app icons, applying the iconic Google colors, the new Android logo stands out with its unique design. Although it has been primarily ...

Posts from this author will be added to your daily email digest and your homepage feed. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 ...

A lot of carmakers have decided to update their logos in order to stand out in this new digital and electrified age of the automobile, with Volkswagen being just one recent example. Opel is yet ...

Almost as ubiquitous as a candidate's face is their logo, sometimes it's plastered behind them on a huge screen, sometimes is stands out in front on a lectern. All of the elements are carefully chosen ...

A hefty new monograph, Wilhelm Deffke: Pioneer of the Modern Logo (published by and Scheidegger & Spiess and the Berlin-based Bröhan Design Foundation) is bringing Deffke some long-deserved name ...