As companies rush to offer mobile CRM apps to their customers, they are in danger of repeating the same mistake made a generation ago with the launch of early online initiatives: not placing enough ...

At a recent forum session in New York, a particular topic of conversation kept coming up: “What value does CRM really create for companies?” That’s hardly a surprising line of inquiry these days—in ...

Another day, another mobile app release; except in this case, the app is aimed at the contact center supervisor — not exactly a role that has been inundated with mobile functionality to this point.

Salesforce.com (NYSE: CRM), the largest cloud-based CRM (customer relationship management) platform vendor in the world, has had a tough year. The stock has fallen 10% this year due to concerns about ...

Better profit growth and smart acquisitions could restore investor confidence in this cloud leader. Salesforce's revenue rose 25% annually to $2.14 billion last quarter, and its non-GAAP net income ...