Monster's strong brand insulates it from competitors, making it a solid investment despite recent performance lagging behind SPY. Energy drink market growth outpaces overall soft drinks, with ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...

In the fiercely competitive world of energy drinks, two industry giants are locked in a high-stakes battle for dominance. On one side stands PepsiCo Inc. PEP, a global powerhouse leveraging its vast ...