Mr. Peanut is headed back to the Super Bowl after a three-year hiatus. The 30-second spot, produced by global creative agency VaynerMedia, will air in the third quarter of the game. Mr. Peanut’s ...

In the latest teaser spot from Planters, the venerable Mr. Peanut meets a horrible end. He’s driving the Nut Mobile on a winding mountain road with passengers Mark Walsh ("Veep") and Wesley Snipes. He ...

If you were on social media at all last week, chances are you watched Planters’ commercial in which it killed off its longtime spokes-nut, Mr. Peanut, and teased that it would air the late legume’s ...

As we all know, Mr. Peanut — the long-running, monocle-wearing mascot for Planters — died earlier this year in a heroic attempt to save his best friends and travel companions, Wesley Snipes and Veep’s ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Move over, Baby Yoda — it’s Baby Nut’s time to shine. After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial ...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--PLANTERS, America’s #1 nut brand, is returning to the Super Bowl with a story that will show fans just how far MR. PEANUT will go to have his friends’ backs. The ...

The nutty character for Planters' death was revealed in a teaser for the company's Super Bowl ad Lindsay Kimble is the Executive Editor, News at PEOPLE. She have been working at PEOPLE for nine years.