As we all know, Mr. Peanut — the long-running, monocle-wearing mascot for Planters — died earlier this year in a heroic attempt to save his best friends and travel companions, Wesley Snipes and Veep’s ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...

Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. Last week, Planters unveiled an ad in which its ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...