Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pre-game ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after ...

Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Sounds like the perfect setup for a Super ...

Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pregame ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after they ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

It’s that time of year again, when companies start releasing teasers to get you hyped for Super Bowl commercials. And this year Planters is making a gambit for the wildest Super Bowl campaign of the ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...

I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl ...