Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine giant Google recently announced a move away from its decade-old universal ...

Multi-channel marketing is growing, as well it might given the number of new channels and tools, judging by Multi-Channel Marketing Trends 2024, a study by Ascend2. And brands are getting better at it ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact ...

Two weeks ago I spoke about the importance of setting expectations. I explained why they’re so important, how they should be set and how they can greatly influence our perception of success.

StackAdapt expands partnership with Precisely PlaceIQ to provide users with the ability to measure how online advertising results in offline store visits Although there is a rise in online shopping, ...

SEATTLE--(BUSINESS WIRE)--Stackline, the leading AI-enabled ecommerce and retail intelligence platform, has formed a strategic partnership with Gigi, an innovative ad tech solution provider that ...