A lot of companies file patents for products they are never going to make. Apple is no exception. But given how many it has filed the past few years for advanced multi-touch technology and devices, it ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Just under a decade ago, the marketing industry faced a big problem: If attribution is such an essential metric to gauging success, then why don’t marketers have tools to measure it accurately across ...

Next week at Mobile World Congress in Barcelona, LG looks set to unveil a revolutionary new smartphone with gesture controls. In a brief teaser video, the South Korean tech giant boldly promises the ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Welcome to the fascinating world of e-commerce, where understanding your customers’ journey is not just a part of the business—it’s an art form. Today, we’re diving into the realm of multi-touch ...

A newly granted patent from Apple refers to "hover sensitive devices" in addition to touch devices, possibly indicating that the company is looking beyond multi-touch in order to process input made ...

The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday.

Measuring 6.7 by 11.2 by 0.5 inches (HWD), the Wacom One 13 Touch weighs just under 2 pounds. Its defining feature, and the one that separates it from the vast majority of pen displays on the market, ...

Can you not wait to start using the multi-touch gestures in OS X Lion? With Lion set to drop tomorrow morning, everyone is thinking about their Mac setup for Apple’s new desktop OS. If you don’t favor ...

As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach. Opinions ...

The topic of unprecedented growth is not going away any time soon. As a result, the need for performance marketing has never been greater. Additionally, to lead a successful marketing organization, ...