Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time MOUNTAIN VIEW, ...

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and depth of data. A survey by CMO Council and Catalina found that 72% of ...

For many of today’s B2B marketers, success is no longer measured by generating leads at the top of the funnel. Increasingly, marketing execs are responsible for creating campaigns that lead directly ...

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced the launch of its new, sophisticated multi-touch media ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the completion of its recent multi-touch attribution modeling engagement. The success story offers comprehensive ...

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, ...

Welcome to the fascinating world of e-commerce, where understanding your customers’ journey is not just a part of the business—it’s an art form. Today, we’re diving into the realm of multi-touch ...

Attribution has become the hot topic in the world of advertising measurement. It’s a way for brands to get a view of how their ad spend is actually impacting everything from awareness to sales, and as ...

About one in four marketers struggle with attribution, so analysts at Kantar’s analytics practice are trying to teach marketers to focus on brand building. The full-funnel multi-touch approach also ...