This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...

Respondents can vary strongly in the way they use rating scales. Specifically, respondents can exhibit a variety of response styles, which threatens the validity of the responses. The purpose of this ...

Citations: Abdallah, Tarek, Gustavo Vulcano. 2021. Demand Estimation under the Multinomial Logit Model from Sales Transaction Data. Manufacturing and Service Operations Management. (5)1196--1216.