In 2018, Columbus hosted a classic Final Four tournament. The event is back in the city for 2027 starting with the unveiled ...

The 2027 NCAA women’s basketball Final Four will be coming to Columbus and the logo for it has been unveiled. The NCAA ...

College athletes will be debuting commercial jersey patches during the 2026-27 academic year. The NCAA announced Friday that ...

The NCAA approved commercial jersey patches for Division 1 schools starting this fall, opening a new revenue stream for college athletics.

Columbus officially launched its countdown to the 2027 NCAA Women’s Final Four Thursday with the unveiling of the event’s logo at Nationwide Arena. The Columbus Local Organizing Committee, in ...

The Division I Cabinet approved the measure on Friday, which will allow schools to add up to two sponsorship logos (up to ...

Add Yahoo as a preferred source to see more of our stories on Google. The NCAA and officials from the Detroit local organizing committee unveiled the logo for the 2027 Men's Final Four on Friday.

NCAA monetizes college football further with latest approval.

In an anticipated move, the NCAA Division I Cabinet voted to approve jersey patch sponsorships in college sports. The ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The countdown to the 2027 NCAA Men's Final Four in Detroit ...

The NCAA Division I Cabinet on Friday approved a proposal to allow teams to place corporate sponsorship logo patches on game jerseys, equipment and apparel during regular-season competition, opening ...