An increasing number of TikTok creators are livestreaming themselves as ‘non-playable characters’. Some are making money off the unconventional phenomenon. If you click on the TikTok feed of Fedha ...

TikTok creator “Pinkydoll” recently blew up on Twitter after clips of her seemingly random catchphrases and cartoonish movements baffled commentators; Twitter had uncovered the weird world of TikTok ...

I tripped over the term NPC, quite literally, on my way to an event the other night. Rushing to get there, I fell right in front of the venue. Embarrassed by how many people had just watched me eat ...

In late 2018, just weeks before the U.S. midterm election, a term any gamer would recognize began to bubble up into political conversation. NPC (short for non-player character) became the alt-right ...

Every time a woman monetizes the absurd, she’s accused of making fetish content. It’s a symptom of the anti-sex moral panic sweeping pop culture — and this time, it’s coming for TikTok’s NPC creators.

TikTok creators are embracing a peculiar new live genre in which they stream themselves acting like non-player video game characters. Viewers of such streams become the puppeteers of real-life NPCs, ...

From time to time, and especially if you’re a fan of science fiction, you may have had the thought that nobody around you is actually real. That sentiment has taken root in anti-progressive parts of ...

Essentially, the joke is that anyone who is anti-Trump isn’t practicing free thought—they're simply parroting what CNN tells them to think. Visually, the NPC meme relies on a rudimentary image of a ...

Looking for the latest My NPC Friend codes? We’ve got you covered! This list includes all of the active codes that will give ...

This is an edited transcript of an episode of “The Ezra Klein Show.” You can listen to the conversation by following or subscribing to the show on the NYT Audio App, Apple, Spotify, Amazon Music, ...