From MUA’s to the everyday beauty lover, we all have our own tips and tricks for creating a flawless beauty beat. It’s true that the adding primer, foundation, highlighter and blush is almost always a ...

When a brand exceeds beyond their sales goals, it's a beautiful thing, especially when it's meant to help those in need. NYX's Luv Out Loud Campaign, in partnership with with makeup artist Angel ...

Melanin-rich skin is a canvas that effortlessly showcases vibrant hues and luscious lip shades. Lip combinations serve as the final touch, accentuating the natural beauty state. Whether you opt for ...

The long weekend is officially here, which means so are the deals. You can now get your shopping on with some of the best Labor Day sales between your Netflix binging and your extra night of ...

The Jumbo Eye Pencil is legendary, particularly in the shade Milk for working as a fab eyeshadow base that makes colors stand out, and last all day long. But you can grab it in any one of 14 shades ...

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NYX Professional Makeup, a budget brand with the payoff of higher-priced alternatives, started as a line that catered to professionals in the industry. And it still does. But now, the power of social ...

On Sunday night, football and music fans alike gathered to watch the Super Bowl and all of the entertainment surrounding the big game — including its notoriously groundbreaking commercials. Known as ...

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million ...

The innuendo and satire in NYX and Cardi B’s anticipated Super Bowl commercial debut was deemed NSFW by the NFL. On Sunday night, football and music fans alike gathered to watch the Super Bowl and all ...