A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

The 14th WNBA team officially has a name and logo: Meet the Toronto Tempo. On Thursday, the previously unnamed Toronto franchise unveiled its name and brand identity, doing so less than two days after ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...

Papa Johns has a new logo and restaurant design — and a name that's slightly changed, Louisville Business First reports.They're all a part of what the company calls a new brand identity that aims to ...

In huge news for boomers who watch too much Rachel Maddow and the millennials who love them, MSNBC is changing its name to MS NOW. On Monday, the network announced that the rebrand will go into effect ...

The iconic stag — proud and resolute — traces its roots back 150 years, almost as long as Hartford has been known as a center for insurance. But The Hartford’s long-lived logo is now getting a new ...

Introducing the Seattle Kraken, the expansion franchise that will push the NHL to 32 teams. The Seattle Kraken also shared their logo and team colors on Thursday. Seattle Kraken is the name for NHL ...