Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...