AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...
The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...
Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...
Native ad provider Respond commissioned media research technology firm Sticky to test the response of readers to ‘sponsored headers’ designed to fit more naturally within the editorial style, layout ...
The adoption of native advertising has continued to increase rapidly. Based on our tracking of this segment from June 2014 on, we found a big increase in the number of brands placing native ads. More ...
Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...
NEW YORK, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new ...
In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led ...
Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. The new formats include native autoplay video ads, ...
Sign up for the daily CJR newsletter. Everyone who shops online knows what happens next: Search for jackets, and the banner ads you see across the Web suddenly ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results