Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

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Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

It has become commonly accepted that content marketing represents a significant revenue opportunity for publishers. What most people don’t realize, however, is that revenue generation is a secondary ...

There are multiple options when it comes to attracting customers online -- promoted social media posts, pay-per-click ads and banner advertising are just a few options to throw your advertising budget ...

MoPub, which Twitter bought for a reported $350 million in September, on Thursday announced the launch of its native mobile ads platform. The idea, MoPub said in a blog post, is to give app developers ...

A computer scientist explains where those ads for clickbait articles, miracle weight loss supplements, and get-rich quick schemes come from. Sketchy ads, like those for miracle weight loss pills and ...

The hot new thing in the world of advertising is getting ads on mobile phone apps. But we’re not talking banner ads or animated spots. The ads will be integrated into the program. For example, if a ...

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line between sponsored native content and editorial content. Many native ads were either ...