Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

The Guardian is looking to resolve ongoing issues around the value of branded content, propelled by its in-house agency Guardian Labs’ pledge to spend its second year finding the best way to measure ...

EXCLUSIVE: Nielsen, the audience measurement, data and analytics organization unveiled today the findings of their case studies on Native content at a panel discussion in the Indigenous House at ...

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not ...

New data from Illuminative, the Native women-led social justice organization, and Nielsen‘s Seen on Screen case studies reveals the number of indigenous people in lead roles across TV and streaming ...

James Cameron is no longer the only creator in Hollywood getting to tell tales of Indigenous struggle, survival and triumph. By Rebecca Sun, Abbey White Hollywood has never had a reluctance to show ...

Leveraging breakthroughs in generative AI, visionary enterprises like Microsoft, ASICS, Marks & Spencer, Johnson Controls and more are partnering with Typeface to achieve personalized storytelling at ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We’re not sure what we want to write about.” When a ...

Few publishers can match the scale and reach of The Huffington Post’s 86 million monthly global uniques. The AOL-owned property also has a highly international and social audience, said Tessa Gould, ...

Research from Grady College in Georgia published in the December Journal of Advertising found that consumers couldn’t tell the difference between native ads and editorial content. In one experiment ...

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