(By Loyd Ford) Whether you have used one for decades or maybe it’s new to you or your team, having and using a strong customer needs analysis is key to building relationships and being a problem ...

Just about every sales book ever written preaches about the importance of needs analysis questioning. The challenge that salespeople face is determining which questions to ask. By my estimation, there ...

Kristyna Wentz-Graff / OPB Oregon needs to build about 29,500 more homes each year, mostly in the Portland region and Willamette Valley, to emerge from a housing shortage years in the making, the ...

To some, the question of where to keep your money safe might seem obvious — go with one of the big guys, the banks that have been deemed “too big to fail.” Their ATMs and branches are ubiquitous, ...

This month, the state began acting on the results of a long-awaited Oregon Housing Needs Analysis, hoping the trove of data will help policymakers solve Oregon’s housing shortage. Lawmakers dug right ...