Loyal customers are assets to any business. The best way to transform someone into a loyal customer is by offering outstanding customer satisfaction. Therefore, it is essential to gauge how happy and ...

What is your net promoter score? Net promoter score (NPS) is a specific metric that assesses how likely it is for your customers to recommend your company or individual products to others. To ...

The net promoter score has become at once one of the most widely used and most controversial metrics for measuring customer experiences and satisfaction. The idea behind NPS, which was popularized in ...

LOS ANGELES--(BUSINESS WIRE)--LicenseFortress, the only independent software asset management provider to financially guarantee its services, is again leading the competition with a Net Promotor ...

LicenseFortress, a global leader in independent software asset management (SAM) and licensing optimization, today announced ...

SAN FRANCISCO--(BUSINESS WIRE)--Clarify Health, a leading cloud analytics company delivering real-world insights to healthcare and life sciences organizations, announced that its semi-annual Net ...

In 2003, I invented the Net Promoter score as a way to measure how well companies generate loyalty among customers. Almost two decades later, I still believe in Net Promoter scores: The growing body ...

Customer retention is the most efficient growth lever for any business, yet companies often struggle to balance the near-term highs of new customer growth with the importance of retaining (and ...

As the recession takes its toll, marketers are increasingly expected to do more with less. So what can you do? One answer is to segment your customers by the experience they have with you so that you ...

Few things are more important in business than customer opinions, as they help entrepreneurs shape strategies for product development, sales, marketing and customer service. One of the best gauges of ...