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The most iconic New Balance advertisement isn’t for New Balance at all. The Jordan “Jumpman” logo was inspired by an image taken by photographer Jacobus Rentmeester in 1984, features an Olympics-bound ...

Shopping for your next pair of running shoes can feel like looking for a new car: For many of us, it’s all about looking beyond the sporty models at the front of the lot and finding a reliable, ...

Stitch by stitch—and laser cut by laser cut—U.S. workers craft state-of-the-art shoes. Here’s a behind-the-scenes look from the factory floor. Every New Balance sneaker created at one of the company’s ...