The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

It’s another huge week for great watch releases. This time, courtesy of Dubai Watch Week, which feels bigger than ever on its 10th anniversary. The fair has occasioned an exciting mix of watches.

Back in September, Apple unveiled the new iPhone 17 lineup at its annual hardware event, and its most accessible smartwatch finally got a much-needed facelift. That's right, the Apple Watch SE 2 is ...

When you’re the watch editor of GQ, you tend to field a lot of questions about which watch to buy a husband, boyfriend, or son to mark a birthday, anniversary, or graduation. Considering I don’t keep ...

We highlight five watch brands to keep an eye on in 2026 ✓ From big to relatively small ones, these are the makers to watch ✓ ...