New Zealand's tourism sector needs a boost. But the country's latest ad campaign is getting attention for the wrong reasons. "Everyone must go!" the government of New Zealand's latest tourism ...

The New Zealand government has been forced to defend the new campaign aimed at enticing Australian tourists over Depending on how you read it, New Zealand's latest tourism tagline can be a well ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

A tourism campaign by the New Zealand government aimed at getting more Australians to visit has been mocked by residents. Posters using the slogan "everyone must go" were intended to "let ...