The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old-school ...

KANSAS CITY, Mo. — Big 12 commissioner Brett Yormark wanted the league's postseason tournament to reflect his idealized version of the league — young, hip, upscale and current — and that spilled like ...

KANSAS CITY, Mo. — Big 12 commissioner Brett Yormark wanted the league’s postseason tournament to reflect his idealized version of the league — young, hip, upscale and current — and that spilled like ...

The Big 12 court also reflects its partnership with trendy sportswear brand UNDEFEATED, whose “5-strike” logo runs along the baseline. The boutique is known for its collaborations with a focus on ...

The Big 12 logo is seen on the court during the second half of an NCAA college basketball game between Cincinnati and Oklahoma State in the first round of the Big 12 Conference tournament, Tuesday, ...