XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid a national movement on the issue.

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Adidas ADS-1.69%decrease; red down pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE 1.13%increase; green up pointing triangle seeks a ...

Nike generated 188,000 engagement actions ... told Business Insider. Ads from Dunkin' and Jeep also made a splash Dunkin's "DunKings" ad also created a lot of buzz by reach, another key metric ...

Bill Maher blasted Nike’s new Super Bowl 2025 commercial featuring iconic female athletes like Sha’Carri Richardson and Caitlin Clark as deceiving viewers with a so-called “zombie lie ...

Liverpool will switch kit manufacturers from Nike to adidas for the start of next season. The Merseyside club, who hold a ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018.