A trio of future college and professional basketball stars has joined Nike's exclusive NIL roster, further securing the brand's investment in the next generation of hardwood greatness. Incoming ...

The Jordan Heir Series sneakers were designed specifically to support women players as they run and cut through the court. By Danielle Directo-Meston E-Commerce Editor If you purchase an independently ...

Nike is releasing a Caitlin Clark version of the Kobe 5 Protro sneaker. The shoe's colors are inspired by one of the Indiana Fever's home jerseys. The sneakers will be released on June 30th for $190.

LOS ANGELES--(BUSINESS WIRE)--California’s largest outdoor 3on3 basketball tournament, the Nike Basketball 3ON3 Tournament returns to the streets of Downtown Los Angeles and L.A. LIVE Saturday, August ...

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe endorsement deals in all of women’s ...

During Tuesday's action at the Nike Elite 100, rising sophomore guard King Gibson and two-sport freak Ahmad Hudson were just two of the many players improving their national profile. ST. LOUIS, Mo. -- ...

CHICAGO — It seems pretty wild to start thinking about rising eighth graders and freshmen and how they’ll fit in as college players in four to five years, but ask any coach, and it’s never too early ...