A trio of future college and professional basketball stars has joined Nike's exclusive NIL roster, further securing the brand's investment in the next generation of hardwood greatness. Incoming ...

The Jordan Heir Series sneakers were designed specifically to support women players as they run and cut through the court. By Danielle Directo-Meston E-Commerce Editor If you purchase an independently ...

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe endorsement deals in all of women’s ...

CHICAGO — Last weekend, I got a brief glimpse into the long days on the recruiting trail for college coaches. Let’s just say, 12 hours on metal bleachers is not for the faint of heart. From about 9 ...

LOS ANGELES--(BUSINESS WIRE)--California’s largest outdoor 3on3 basketball tournament, the Nike Basketball 3ON3 Tournament returns to the streets of Downtown Los Angeles and L.A. LIVE Saturday, August ...

When it comes to celebrity fashion, Adam Sandler is nothing if not consistent. While Hollywood peers gravitate toward tailored tuxedos and luxury labels, Sandler doubles down on his trademark ...

This sponsored article was provided by a partner and is not editorial content from Los Angeles Magazine or the Engine Vision Media Network. Basketball courts, competition and more will once again be ...

ST. LOUIS, Mo. – For the last 25 plus years, the Nike Elite 100 has served as an important step in the career of many elite prospects. From Amar'e Stoudemire to DeMarcus Cousins to Jayson Tatum to ...

LOS ANGELES--(BUSINESS WIRE)--Less than a week until tip-off of California’s largest outdoor 3-on-3 basketball tournament returning to L.A. LIVE’s Peacock Place from August 5-6, the Nike Basketball ...

Mesa was the world's girls basketball Mecca when the city hosted the annual Phoenix Nike Tournament of Champions last Wednesday through Saturday. The nation's biggest high school girls hoops in-season ...