There’s no disputing that Nike’s storied partnership with Portland advertising agency Wieden+Kennedy has led to some of the most iconic and inspirational campaigns of all time. From print ads to TV ...
And just like that, Tiger Woods’ 27-year run with Nike Golf has come to an end. It’s fair to say no golfer has influenced the direction of a company quite like Woods did during his partnership with ...
As America’s sports world remains locked in an ongoing culture war over the presence of trans athletes in women’s sports, this year’s Super Bowl ad slate became a battleground. Two commercials in ...
The conclusion of the Tokyo Olympics offers a reminder of what Nike’s idea of social justice really is: going through the motions of pandering to social justice causes while simultaneously punishing ...
Foot Locker CEO Mary Dillon and other top execs want to send a clear message on her first investor day: Foot Locker is back on track with Nike. “My team and I have spent a great deal of time with Nike ...
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