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Adidas’s stripes and Nike’s swoosh are two of the most iconic logos in the sporting world, but their shoes are popular for more reasons than that – the most notable being their near-unmatched ...

— -- One year into her tenure working inside Nike's Innovation Kitchen, where the company's designers dream up the future, Tiffany Beers was given an assignment: Figure out how to make a real, ...

Athlon and Yahoo may earn commission from links in this article. Pricing and availability subject to change. Houston, we have a superstar. Kevin Durant has arrived in town, and that means the Houston ...

If you’ve ever studied the effectiveness of shoe branding, chances are you’re aware of the simplistic potency of Adidas’s stripes or Nike’s swoosh. But these shoes are popular for more reasons than ...