Adidas’s stripes and Nike’s swoosh are two of the most iconic logos in the sporting world, but their shoes are popular for more reasons than that – the most notable being their near-unmatched ...

If you’ve ever studied the effectiveness of shoe branding, chances are you’re aware of the simplistic potency of Adidas’s stripes or Nike’s swoosh. But these shoes are popular for more reasons than ...

Nike running shoes need no introduction. Synonymous with athletic performance and enjoyment of sport, the brand has been at the forefront of footwear innovation since its inception over half a century ...

Shoppers rave that these Nike sneakers are the best walking shoes they’ve ever owned — and now they’re just $39 for a limited time. Athlon Sports aims to feature only the best products and services.

Athlon and Yahoo may earn commission from links in this article. Pricing and availability subject to change. Houston, we have a superstar. Kevin Durant has arrived in town, and that means the Houston ...

Nike warned on Thursday that its revenue in the first half of fiscal 2025 would shrink by a low single-digit percentage as the world’s largest sportswear maker scales back on franchises to save costs.