In this Sportsing! Short, Todd Wilson delivers a clear warning to parents and coaches chasing NIL too early. He explains why ...

The Ohio High School Athletic Association is bringing NIL to Ohio. Name, image and likeness deals can now be signed by high school athletes in the Buckeye State after a referendum was passed by the ...

The Colorado Buffaloes are currently 2-3 to start the 2025 season, and Colorado coach Deion Sanders is seemingly looking for new ways to motivate his team as they prepare to face the TCU Horned Frogs ...

In February 2023, we shared an update on the rapidly evolving landscape of student-athlete NIL rights following the emergence of new state-level NIL laws and the Supreme Court’s decision in NCAA v.

LEXINGTON, Ky. – University of Kentucky Athletics and its longstanding multimedia rights partner, JMI Sports, today announced BBNIL Suite, an innovative name, image, and likeness (NIL) collaborative ...

The Colorado Buffaloes are currently 2-3 to start the 2025 season, and Colorado coach Deion Sanders is seemingly looking for new ways to motivate his team as they prepare to face the TCU Horned Frogs ...