O2 wants to remind everyone that it’s the only major UK network not to charge customers extra for EU roaming when abroad. In the fun spot, viewers see various holidaymakers in a series of dramatic ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

The mobile network operator’s TV ad showed a faun standing beneath a tree saying he is in “O2’s mind”. A woman called Mel appears and the faun says that the mobile operator thought “What if Mel was ...

The 60-second ad premiered on Saturday evening during ITV’s The Voice. It shows Darcy Murdoch skating in a winter landscape alongside Bubl, the network’s robot mascot. We need your consent to load ...

Spanish-owned O2 UK and U.S. consumer electronics group Apple plan to launch a multimillion-dollar joint advertising campaign later this month as they get ready to bring the iPhone to Britain. O2 UK, ...

UK mobile operator O2 said it is seeing traction for mobile marketing, with more than one million customers signing up to the O2 More service in the first year of its launch. Mobile advertising and ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

The aim of the new campaign is to demonstrate that customers are its priority and to emphasise that it guarantees its existing customers “the best deals available”. O2 hopes to evoke a sense of ...