A recent study commissioned by Nexxen unravels how Singaporeans use ad-supported streaming platforms and the relevance of OTT for advertisers. The study reveals valuable data about the content that ...

Content abounds on today’s streaming services, yet it’s getting harder than ever for many consumers to find something to watch. Many viewers become overwhelmed by the sheer number of possibilities ...

Overview: AI reduces search time by showing relevant content based on viewing behavior and preferences.Recommendation systems adapt continuously as viewing habi ...

More than 50 television channels in India have surrendered their broadcast licences, reflecting a major shift in how ...

OTT advertising refers to the delivery of video content via the internet, bypassing traditional cable or satellite television. This includes platforms that stream content directly to users’ devices, ...

There’s an old maxim in the publishing busi­ness that writing is writing but publishing is timing. In the media and entertainment world, the corollary might be that content is king, but monetizing ...

The IP will publish weekly lists of India’s top 50 most-watched OTT titles, tracking long-form content such as originals, GEC ...

As India’s OTT market becomes increasingly advertising-driven, the lack of a common, independent measurement system has ...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. After the successful theatrical project Kill, which ...

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