The OTT space continues to dominate audience attention, with major platforms rolling out a diverse mix of big-ticket films ...

Mardaani 2 and Mayasabha are major theatrical releases. As January draws to a close, the entertainment calendar quietly ...

After the first wave of festive releases, audiences now have a fresh slate of films and series to look forward to, between ...

After a rapid rise driven by bold storytelling, Indian OTT now faces creative fatigue. Repetitive themes, sequel-heavy slates ...

Major OTT Releases This Week This week brings fantastic news for OTT viewers, with several highly anticipated films and series set to debut. Among them is 'Dhurandhar,' featuring Ranveer Singh and ...

Vesta Stream Studios partners with Fashion Channel to launch a dedicated FAST channel and expand premium fashion ...

AI supports OTT decision-making across content strategy, production, and marketing without replacing creative ...

On the streaming front, Netflix’s globally popular period drama Bridgerton returns with its fourth season, shifting focus to the bohemian Benedict Bridgerton (played by Luke Thompson). Inspired by a ...

Jio introduces new prepaid plans starting at Rs 175, offering mobile data, calling benefits, and access to multiple popular ...

Following a swift ascent fueled by daring narratives, the Indian OTT landscape is now encountering creative exhaustion.

Jio has introduced new prepaid plans that combine mobile services and OTT subscriptions in a single recharge. Instead of ...

The regulatory challenge for OTT messaging platforms lies not in interpreting either framework in isolation, but in ...