Brands are chasing Gen Z inTO games, and so it’s no surprise that Jack in the Box is springing into the gaming world of Fortnite. Jack in the Box will bring its mascot Jack Box and his irreverence to ...

Franchisee Chris Aslam remembers the night before his first Jack in the Box opening in 2007. Several news stations were in attendance because he and his then girlfriend, Edith Diaz, decided to build a ...