Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Many famous brands, including Nokia and Western Digital, redesigned their logos last year. For those companies, the aim was to look fresh and modern and reimagine their futures. But sometimes, a ...

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That doesn't mean we think some spectacular old logos shouldn't get another run as ...

Oh Wise One: How much did the re-branding of Rochester logo for all departments cost? Creative design? New logos on equipment? New logos on apparel? Street pole banners? Municipal stationary? Business ...

‌This is a reminder that NCI has developed new cancer center "badges" replacing the old designation logos. NCI asks that all centers discontinue use of the old logos and instead use the new badges on ...