Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That doesn't mean we think some spectacular old logos shouldn't get another run as ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Ognjen Rankovic is on a mission to create a digital museum of once popular Yugoslav-era graphic symbols that are in danger of being forgotten. The visual identities of Politika, the oldest daily ...

While many restaurant chains market themselves by touting the quality, quantity, or affordability of the menu items they have to offer, they also do so by having emblematic and unforgettable logos ...

Vanderbilt vice chancellor for communications and marketing Steve Ertel and athletic director Candice Lee knew that there would be a strong reaction to the university changing its logos. If there wasn ...

Many famous brands, including Nokia and Western Digital, redesigned their logos last year. For those companies, the aim was to look fresh and modern and reimagine their futures. But sometimes, a ...

Oh Wise One: How much did the re-branding of Rochester logo for all departments cost? Creative design? New logos on equipment? New logos on apparel? Street pole banners? Municipal stationary? Business ...

His work blended classic design with a loose ’60s-style energy, giving publications like Rolling Stone an identity that radiated with gravitas and personality. By Michael S. Rosenwald Jim Parkinson, a ...

‌This is a reminder that NCI has developed new cancer center "badges" replacing the old designation logos. NCI asks that all centers discontinue use of the old logos and instead use the new badges on ...